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winnipeg, taxis, pricing and the $2000 bowl of soup
Today I want to talk about word of mouth marketing, pricing, one of Canada’s coolest restaurants and a bowl of soup that cost a restaurant $2000 to serve (because they served it twice . . . don’t...
View Articlepatch adams on community
In this 16 minute video, Patch Adams shares his provocative views on the business of health care. If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my...
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Are you Marketing in a Box?
In my email recently, I got a newsletter from Maggie Ostara who’s work I’ve just started following. And I think she really nails this whole conversation about niche and the ways that entrepreneurs...
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case study: panty by post
Natalie Grunberg (pictured below) had an idea for a business. Mail women pretty panties. Once a month. This business is a brilliant example of some many things: niche marketing (panties are for women),...
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your platform: six things you can be known for (and one other)
If you want to succeed in your business – you need to become ‘known’ for something. How do businesses ultimately succeed? By word of mouth. People telling people because they want it to thrive. Because...
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resonance in marketing
I want you to think of your favourite cafe or restaurant in town. You know the one. You take all your friends there. They know you by first name. There is so much affection in you for it. It’s a place...
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music is a weapon
Ton! Cade Bambara once said that, ‘the goal of the revolutionary artist is to make the revolution irresistible.’ And that makes me think of Lucas Coffey (pictured below). With whom I just had a super...
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designing for generosity
A dear colleague of mine – Nippun Mehta – did a TEDx talk on the theme of “Designing for Generosity“. That I had to share with you. Capitalism seems to be based on the idea that we’re selfish. And...
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seven reasons why to write a book
This is an odd post to write given that I have no immediate plans to write a book. But there are a lot of good reasons to write one. Here are two reasons not to write a book. 1) To make money. 2) To...
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what to call yourself
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you...
View Articlefive steps to get more (and better) clients – (14 minute video)
A few weeks ago, I realized how I take almost every client I work with through the same series of five steps. If you want more (and better) clients, you will have to, at some point, engage all five of...
View Articlemusic is a weapon
Ton! Cade Bambara once said that, ‘the goal of the revolutionary artist is to make the revolution irresistible.’ And that makes me think of Lucas Coffey (pictured below). With whom I just had a super...
View Articledesigning for generosity
A dear colleague of mine – Nippun Mehta – did a TEDx talk on the theme of “Designing for Generosity“. That I had to share with you. Capitalism seems to be based on the idea that we’re selfish. And...
View Articleseven reasons why to write a book
This is an odd post to write given that I have no immediate plans to write a book. But there are a lot of good reasons to write one. Here are two reasons not to write a book. 1) To make money. 2) To...
View Articlewhat to call yourself
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you...
View Articlefive steps to get more (and better) clients – (14 minute video)
A few weeks ago, I realized how I take almost every client I work with through the same series of five steps. If you want more (and better) clients, you will have to, at some point, engage all five of...
View ArticleThe Power of Sticking Around Long Enough
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of...
View ArticleTrust and the Taxi Driver
I caught a cab the other day. Actually a TappCar (Edmonton’s response to the terrible taxi cab industry and Uber). They have priced themselves in between the two. I could give you ten reasons why I...
View ArticleOn Promises
The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your...
View ArticleGood Hands
Your clients want to know they’re in good hands with you. I’m thinking about this because I just came back from a mediocre massage. The style wasn’t one I liked. A bit too abrupt. Not as flowing and as...
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