designing for generosity
A dear colleague of mine – Nippun Mehta – did a TEDx talk on the theme of “Designing for Generosity“. That I had to share with you. Capitalism seems to be based on the idea that we’re selfish. And...
View Articleseven reasons why to write a book
This is an odd post to write given that I have no immediate plans to write a book. But there are a lot of good reasons to write one. Here are two reasons not to write a book. 1) To make money. 2) To...
View Articlewhat to call yourself
My dear colleague in the UK Corrina Gordon-Barnes (pictured right) just wrote a brilliant, brilliant blog post about the whole question of ‘what to call yourself’. It’s a vital issue because what you...
View Articlefive steps to get more (and better) clients – (14 minute video)
A few weeks ago, I realized how I take almost every client I work with through the same series of five steps. If you want more (and better) clients, you will have to, at some point, engage all five of...
View ArticleThe Power of Sticking Around Long Enough
It’s happened a number of times to me now. I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend. And then they go out of...
View ArticleTrust and the Taxi Driver
I caught a cab the other day. Actually a TappCar (Edmonton’s response to the terrible taxi cab industry and Uber). They have priced themselves in between the two. I could give you ten reasons why I...
View ArticleOn Promises
The purpose of marketing is to make promises. The purpose of your business is to keep them. Most traditional cultures in the world are overflowing with proverbs around the importance of keeping your...
View ArticleGood Hands
Your clients want to know they’re in good hands with you. I’m thinking about this because I just came back from a mediocre massage. The style wasn’t one I liked. A bit too abrupt. Not as flowing and as...
View ArticleHow To Get Great Testimonials (Without Pressuring or Badgering)
I’m often asked, “How do you get good testimonials?” Of course, the truest answer is, “Do good work.” Without that, nothing I am about to say holds much water. But, if we don’t acknowledge that it’s...
View ArticleThree Core Strategies to Reducing The Perception of Risk
There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and establish if it’s a fit at all (by going through the three filters of relevance,...
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